Increase website traffic very quickly by paid search engine
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Features of Google Marketing
> Reach audiences cost-effectively
> Provide instant traffic
> Drive warm leads
> Help in your SEO & Social media strategy
> Multi-layered targeting options
> Allow for smart retargeting
> Increase Web traffic and visitors
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
Search advertising is a technique that involves displaying ads in search engine results the moment someone searches for specific keywords so that the ads displayed perfectly match the query. Paid search ads are incredibly efficient and can offer benefits for almost any type of business. In this post, we will present some of the most important advantages of paid search advertising.
Display ads are a phenomenal tool for building brand awareness and when delivered to the right audience can be less intrusive than other forms of advertising. They are efficient at driving brand recall, establishing market share, and increasing website traffic.
Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. Below are a few benefits of using remarketing:
Our comprehensive SEO strategy ensures increase in ranking in different search engines.
First, we start by setting up goals. These goals typically are revenue or lead generation based. From phone calls, and form submissions, to e-Commerce product purchases, we look to track interaction that’s relevant to help model the traffic after.
Second is targeting. Where do we want these specific ads to show up? Are certain countries or states outperforming others? Is shipping only available in area X and not Y? Defining your targeting parameters can go well beyond just geo location. Attributes such as device, time, search history can also come into play. It’s not just the keyword entered, we’re looking for the right people, at the right time, in the correct area, that has strong intent to convert.
Finally, crafting your ads, and setting your monthly budget cap. Once your ads are approved, it can appear whenever users begin to search. You only pay when users engage with your ad - for example: a click on your ad or a call into your business. This allows for great flexibility and the ability to adapt on the fly. We’re not locked into a static budget so we can easily adjust as the traffic and conversions dictate.